Articles published in the Journal of Macromarketing typically address the interplay between marketing and society. For example, macromarketing topics have included marketing systems, socioeconomic development, ethics, distributive justice, marketing history, globalization, market competition, environmental degradation/renewal/sustainability, marketing efficiencies in allocating resources, and quality of life. This special issue will explore new methods - metric and interpretive - for the study of macromarketing in order to expand the boundaries of the discipline, our understanding of macromarketing issues, scholarly investigations, and the societal impact of macromarketing research.
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