Abstracts from the 2011 Conference of the Macromarketing Society

摘要

The 36th annual meeting of the Macromarketing Society was held, June 5-8, 2011, in Williamsburg, Virginia, USA. Bill Redmond served as Program Chair, and Don Rahtz and Sorn Singhapakdi served as Arrangements cochairs. The meeting featured fifty-two papers, panels, and roundtables, and drew fifty-two scholars from around the globe. Published without copyright as The New World: Macromarketing Yesterday, Today and Tomorrow and edited by William Redmond, the proceedings are available at . The abstracts for presentations are listed below.