Special Issue on Religion and Macromarketing: Journal of Macromarketing, 2016

摘要

While a few articles published in the Journal of Macromarketing have connected religion and marketing (see, for example, Dixon 2001; Friedman 2001), the theme deserves much further exploration. In the wake of the Religion and Marketing panel discussion at the 39th Macromarketing Conference in London, it is perhaps time to do so. Macromarketing addresses the interplay of markets, marketing, and society (Dixon 2002; Layton 2007; Shultz 2007; Wilkie 2006). Previously authors have examined marketing systems, market competition, marketing efficiencies and inefficiencies in allocating resources, socioeconomic development, market transition, ethics and distributive justice, marketing history, globalization,,consumer vulnerability, environmental degradation/renewal/sustainability, consumer and societal well-being, and quality of life. This special issue of the Journal of Macromarketing will reflect upon the intersection of religion and marketing from a macromarketing perspective.