THE EHSV HMD THE HOT-EASY PIECES TRADEMARKS AND INTERNET ADVERTISING

摘要

Richard Feynman famously published his CalrnTech introductory physics lectures in two slimrnvolumes: Six Easy Pieces1 and Six Not So EasyrnPieces. The current state of the law on the usernof trademarks in Internet advertising begs a similarrndivision. One issue, use of another's trademark orrnservice mark as a URL, is fairly clear. But that's wherernclarity ends. Keywords, metatags, and post-domainrntrademark uses are current battlegrounds.rnThis article traverses known territory, delves into the not so easy pieces, and with trepidation, ventures into the unknown.