Measuring the Ethnocentric Tendencies of Iranian Consumers: An Assessment of Validity and Reliability of the CETSCALE

Sorush Sepehra; Azar Kaffashpoora

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Measuring the Ethnocentric Tendencies of Iranian Consumers: An Assessment of Validity and Reliability of the CETSCALE

机译：测量伊朗消费者的民族中心倾向：CETSCALE有效性和可靠性的评估

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来源
《Journal of International Consumer Marketing》 |2012年第4期|p.263-274|共12页
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Sorush Sepehra; Azar Kaffashpoora;
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入库时间 2022-08-18 01:00:36

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Measuring the Ethnocentric Tendencies of Iranian Consumers: An Assessment of Validity and Reliability of the CETSCALE

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