Sealing the cracks: a proposal to update the anti-cybersquatting regime to combat advertising-based cybersquatting

摘要

Legal context Recent years have seen a resurgence in the practice of cybersquatting, and in particular cybersquatting that monetizes domain names through pay-per-click advertisements. Existing statutory and administrative anti-cybersquatting tools were not designed to cope with the advertising-based model of cybersquatting. As a result, brand owners lack effective tools to combat modern cybersquatting.