ATART SPREADING THE NEWS: THE ART OF PUBLIC RELATIONS

摘要

Those in the affordable housing and community development industry have a tough row to hoe: between the movie image of the crime-ridden "projects," the prevalence of the "not in my backyard" syndrome, and waning federal commitment, garnering the support of the local community can be a daunting task. Hardworking and effective as a public housing authority may be, it is always easier to make changes for the better in a community where your residents, neighbors, officials, and colleagues are aware of what you are doing and how well you are doing it. But, how do you get the message out?