Study on the main factors that contribute to the success or failure of strategic alliances

摘要

Strategic alliance is an effective way for enterprise to realize its development and to enhance its competitiveness; however, the success rate of strategic alliances is less than fifty percent. According to this problem, this paper makes systematic research on the factors that relevant to the failure or success of strategic alliance based on comprehensive analysis on internal and external motivation for the formation of strategic alliance, the purpose of which is to give some references and supports for successfully constructing the strategic alliance.