Advertising Spending Efficiency of Beauty-Care Product Companies: Comparison Between Local Companies and Multinational Companies in the U.S. Market

Lan Ye; Yunjae Cheong

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Advertising Spending Efficiency of Beauty-Care Product Companies: Comparison Between Local Companies and Multinational Companies in the U.S. Market

机译：美容产品公司的广告支出效率：美国市场上本地公司与跨国公司之间的比较

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来源
《Journal of Global Marketing》 |2012年第5期|262-281|共20页
作者
Lan Ye; Yunjae Cheong;
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原文格式 PDF
正文语种 eng
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关键词
Beauty-care product advertising; local companies; multinational companies;

机译：美容产品广告;本地公司;跨国公司;

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Advertising Spending Efficiency of Beauty-Care Product Companies: Comparison Between Local Companies and Multinational Companies in the U.S. Market

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