Die Rolle des Zutatenverzeichnisses bei der Bewertung von Lebensmittelverpackungen im Hinblick auf eine mögliche Irreführung über das Vorhandensein von Zutaten: Analyse der Rechtsprechung von 'Sauce Hollandaise' bis'Himbeer-Vanille-Abenteuer'

摘要

Lebensmittelverpackungen werden unter Umständen als irreführend beanstandet, soweit sie durch Angaben auf der Verpackung das Vorhandensein einer bestimmten Zutat im Produkt nahelegen, die tatsächlich nicht enthalten ist. Ob eine unzulässige Irreführung gegeben ist, richtet sich dabei grundsätzlich danach, welchen Gesamteindruck das Produkt beim Inverkehrbringen erweckt. Ob das Zutatenverzeichnis als Korrektiv für Fehlvorstellungen des Verbrauchers wirken kann, die durch (andere) Elemente der Verpackung hervorgerufen werden, wurde bisher in der Rechtsprechung mitunter unterschiedlich beurteilt. Pre-packaged foodstuff is often advertised with illustrations of food. Such advertisement may be misleading if consumers assume that the foodstuff in question contains the illustrated food as an ingredient, but in reality the illustrated food is not used as an ingredient. It is disputed between legal experts and courts if such a false assumption may be corrected through the list of ingredients, if the list of ingredients shows correctly that the illustrated ingredient is not used in the product. The author analyses European and German jurisdiction and she demonstrates under which conditions illustration of food mislead the consumer despite a correct list of ingredients. In detail she discusses the recent judgement by the European Court of Justice in the „Raspberry-Vanilla-Adventure" (C-195/14, ZLR 2015, 470) and Federal Court of Justice (ZLR 2016, 520) and how they affect advertisement with illustrations of food on pre-packaged foodstuff.%Pre-packaged foodstuff is often advertised with illustrations of food. Such advertisement may be misleading if consumers assume that the foodstuff in question contains the illustrated food as an ingredient, but in reality the illustrated food is not used asrnan ingredient. It is disputed between legal experts and courts if such a false assumption may be corrected through the list of ingredients, if the list of ingredients shows correctly that the illustrated ingredient is not used in the product. The author analyses European and German jurisdiction and she demonstrates under which conditions illustration of food mislead the consumer despite a correct list of ingredients. In detail she discusses the recent judgement by the European Court of Justice in the „Raspberry-Vanilla-Adventure" (C-195/14, ZLR 2015, 470) and Federal Court of Justice (ZLR 2016, 520) and how they affect advertisement with illustrations of food on pre-packaged foodstuff.