首页> 外文期刊>Journal of engineering and technology management >10 Rules for Strategic Innovators: From Idea to Execution, Vijay Govindarajan, Chris Trimble. Harvard Business School Press, Boston, MA (2006). 198 pp.
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10 Rules for Strategic Innovators: From Idea to Execution, Vijay Govindarajan, Chris Trimble. Harvard Business School Press, Boston, MA (2006). 198 pp.

机译:战略创新者的10条规则:从构思到执行,Vijay Govindarajan,Chris Trimble。哈佛商学院出版社,马萨诸塞州波士顿(2006年)。 198页

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摘要

The book's central objective is help the intended audience to learn concepts and "rules" for building a new innovative line of business within a large established organization. The concepts and "rules" will aid management in developing a new idea into a viable line of business within the current established company's structure. The intended audience include: entrepreneurial individuals within a large organization, senior business development managers, general business managers, innovators within large organizations, and others who are interested in the field of innovation management.
机译:本书的主要目标是帮助目标读者学习概念和“规则”,以在一个大型的既有组织中建立新的创新业务线。这些概念和“规则”将有助于管理层在现有公司架构内将新想法发展为可行的业务范围。目标读者包括:大型组织中的企业家个人,高级业务开发经理,一般业务经理,大型组织中的创新者以及对创新管理领域感兴趣的其他人员。

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