The main audience for this book is general managers. It addresses the question of how one can use innovation to drive every element of a business - from strategy to organization, from budgeting to resource allocation, and for selecting, rewarding and promoting people - to turn a company into a true game-changer. The first author was a former Chairman and CEO of Proctor & Gamble (P&G). Several stories have been provided in the book to show how companies like P&G, GE, HP and DuPont have used innovation to drive their companies forward. The book consists of 10 chapters.
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