Clarion Bolsters Brand Identity in U.S., European Markets

摘要

Clarion Co., Ltd. of Japan sets as top priority the implementation of after-market business and the adoption of winning OEM arrangements for its car audio-video (A/V) and car navigation system business both in the domestic and overseas markets. This primarily aims to bolster the company's brand strategy and also to strengthen its production systems, bring alliance effects, enter new categories of products, and other efforts that would raise its recognition level and to win OEM arrangements. Generally, falling prices for aftermarket car A/V and car navigation systems have key effects on the overseas markets. This is true for Clarion's major overseas markets, the United States and Europe, where the car audio industry is shrinking and prices are falling, which put manufacturers in a difficult position.