Haier Focuses on HDTV User Needs, Smooth Content Delivery

摘要

Although growth is similar in most markets for flat-panel display TVs (FPD TVs), consumer requirements and buying habits vary greatly. Therefore, success depends on careful attention to local preferences. This is the opinion of Zida Yu, Vice President of the Haier Group, one of China's leading suppliers of TVs. "The growth of FPD TVs in each region is almost the same as the worldwide demand," he explains. "For example, in the first tier of the Chinese market, FPD TVs already have overtaken CRT TVs. Now the replacement of CRTs with FPDs has become a trend in the second-tier and third-tier markets also.