Sharp Pushes LCD TVs Sales in Inland, Northeastern China

摘要

Sharp Corp. is going on the offensive in the Chinese LCD TV market. Until recently, the company's strategy has been to improve its image by focusing on high-end products and by promoting sales mainly in Shanghai. Now, with ample production from Sharp's Kameyama Plant No. 2, the company has been able to significantly expand its product lineup and set up full-scale operations in inland and northeastern China.rnThe company sees the market in China as similar to the Japanese market 40 years ago. "There are increasingly more households that have two cars," says Nobuyuki Sugano, Corporate Director and Group Deputy General Manager & CEO China, International Business Group. "Last year the demand for flat TVs was 4 million units, 2.3 times more than that of the previous year, and this year it is expected to be 10 million units, 2.5 times more than that of last year." Meanwhile, Sugano points out, China's gross domestic product is growing at a double-digit pace and the country is gearing up for such important events as the Beijing Olympics next year and the Shanghai Expo in 2010.