机译:大学生在大学生在线化妆品购物中的自我同时,营销模式和产品显着性的作用
Fooyin Univ Dept Hlth Business Adm 151 Jinxue Rd Kaohsiung 83102 Taiwan;
Natl Cent Univ Dept Informat Management 300 Zhongda Rd Taoyuan 32001 Taiwan;
Self-Congruence; Brand identification; Marketing models; Product conspicuousness; Purchase intention;