Public Relations and the Social Web: How to Use Social Media and Web 2.0 in Communications (1st edition)

摘要

Rob Brown, UK Managing Director for Staniforth's TBWA Group, has had a fascination with the internet since his early PR days when the firm with which he was working "networked the PCs in the office. This meant that we could -mail each other internally." (p. ix)rnHe uses his now 20-plus years of experience as the basis for Public Relations and the Social Web: How to Use Social Media and Web 2.0 in Communications, and the result is an easy-to-read guide to the technology that drives social media communications. For the marketing or public relations manager wishing to develop a better sense of how the exponential growth of social media has impacted communication, Public Relations and the Social Web is a great starting point.