Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

摘要

Social media is the recent craze. Not only did it give conventional media a final blow, but it is already wearing down prior online formats. While most companies jumped on the bandwagon and went social, a majority still see the field as a single medium. The various social platforms might seem similar. And, their marketing functions indeed overlap. But, they each command distinct demographics, cultures and communication styles. What works in one does not necessarily translate well to another. Failure to understand a platform's intricacies or posting the wrong kind of content likely dooms marketing efforts.