This summary has been provided to allow managers and executives a rapid appreciation of the content of the article. Those with a particular interest in the topic covered may then read the article in to to to take advantage of the more comprehensive description of the research undertaken and its results to get the full benefit of the material present. Much research has been carried out in respect to value creation. The dominant logic is that customers and firms engagement is a process of co-creation where value is concerned. For their part, organizations provide products and service which consumers use. This becomes the next stage of the value creation process and has inspired the term "value-in-use" to emerge.
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