DeBeers' 'Fighting Diamonds': Recruiting American Consumers in World War II Advertising

Jessica L. Ghilani

首页> 外文期刊>Journal of communication inquiry >DeBeers' 'Fighting Diamonds': Recruiting American Consumers in World War II Advertising

【24h】

DeBeers' 'Fighting Diamonds': Recruiting American Consumers in World War II Advertising

机译：戴比尔斯的“战斗钻石”：在第二次世界大战广告中招募美国消费者

获取原文

获取原文并翻译 | 示例

掌桥外文数据库（机构版） >>

开具论文收录证明 >>

页面导航

摘要
著录项
相似文献
相关主题

摘要

In the 1940s, the advertising agency, N.W. Ayer, created for then-client, DeBeers Consolidated Mines, a campaign that wedded the values of patriotism, American citizenship, and luxury consumerism through advertising copy. The text and accompanying images touted what they termed "Fighting Diamonds." While most American military and labor propaganda of World War II encouraged civilians to sacrifice, ration, and save, "Fighting Diamonds" ads assured would-be buyers that their wartime gemstone diamond and jewelry splurges supported the Allied Forces. This article examines the connections between American military recruitment history and DeBeers' "Fighting Diamond" advertisements via a series of archival materials from the N.W. Ayer and Son Advertising Agency Records at the Smithsonian National Museum of American History Archives Center. I argue that "Fighting Diamonds" were part of a growing trend within advertisement propaganda that positioned American political participation and civic duties increasingly as consumer decisions.

机译：1940年代，广告公司N.W.为当时的客户DeBeers Consolidated Mines创建的Ayer，该运动通过广告文案结合了爱国主义，美国公民身份和奢侈品消费主义的价值观。文字和随附的图片吹捧了他们所谓的“战斗钻石”。第二次世界大战期间，大多数美国军事和劳工宣传都鼓励平民牺牲，定量分配和保存，而“战斗钻石”广告向准购买者保证，他们战时的宝石钻石和珠宝挥霍无情支持了盟军。本文通过一系列来自N.W. N.W.的档案材料，研究了美国军事招募历史与DeBeers的“战斗钻石”广告之间的联系。美国历史档案馆史密森尼国家博物馆的艾亚父子广告公司唱片公司。我认为“格斗钻石”是广告宣传中日益增长的趋势的一部分，广告宣传将美国的政治参与和公民义务日益定位为消费者的决定。

著录项

来源
《Journal of communication inquiry》 |2012年第3期|222-245|共24页
作者
Jessica L. Ghilani;
展开▼
作者单位

Assistant Professor of Communication, University of Pittsburgh at Greensburg, 101 Faculty Office Building, 150 Finoli Drive, Greensburg, PA 15601, USA;

展开▼
收录信息
原文格式 PDF
正文语种 eng
中图分类
关键词
advertising; diamonds; world war II; propaganda; consumerism;

机译：广告;钻石;第二次世界大战;宣传;消费主义;
入库时间 2022-08-18 02:27:34

相似文献

外文文献
中文文献
专利

1. Jefferson, Fighting for Hope: African-American Troops of the 93rd Infantry Division in World War II and Postwar America [J] . Rosemary F. Crockett Oral History Review, The . 2011,第1期

机译：杰斐逊，为希望而战：第二次世界大战和战后美国第93步兵师的非洲裔美国人部队
2. Fighting for Hope: African American Troops of the 93rd Infantry Division in World War II and Postwar America. By Robert F. Jefferson. (Baltimore: Johns Hopkins University Press, 2008. xx, 321 pp. $55.00, ISBN 978-0-80188828-1.) [J] . Gerald Early The Journal of American History . 2010,第1期

机译：为希望而战：第二次世界大战和战后美国第93步兵师的非洲裔美国人部队。罗伯特·杰斐逊（Robert F. （巴尔的摩：约翰·霍普金斯大学出版社，2008年。xx，321页，每本$ 55.00，ISBN 978-0-80188828-1。）
3. A Review of âFighting for Hope: African American Troops of the 93rd Infantry Division in World War II and Postwar Americaâ [J] . Judson L. Jeffriesa Home Health Care Services Quarterly . 2010,第2期

机译：回顾“为希望而战：第二次世界大战和战后美国第93步兵师的非洲裔美国人部队”
4. Digital Curation of a World War II Japanese-American Incarceration Camp Collection: Implications for Sociotechnical Archival Systems [C] . Richard Marciano, Myeong Lee, William Underwood, Proceedings of the 2018 3rd Digital Heritage International Congress held jointly with the 2018 24th International Conference on Virtual Systems amp; Multimedia . 2018

机译：第二次世界大战日美监禁营地馆藏的数字化管理：对社会技术档案系统的启示
5. Recruiting Women into the World War II Military: The Office of War Information, Advertising and Gender [D] . Bizri, Zayna N. 2017

机译：招募妇女参加第二次世界大战军事：战争情报，广告和性别办公室
6. Consumers fight to halt move towards direct to consumer advertising in Europe [O] . Ray Moynihan 2007

机译：消费者为制止直接转向欧洲消费者广告而战
7. Reviews: The Study of History: A Bibliographical Guide, the English Idea of History from Coleridge to Collingwood, the Changing Face of English Local History, Arthur and the English: The Arthurian Legend in Medieval English Life and Literature, Enacting Gender on the English Renaissance Stage, Shakespeare's Feminine Endings, Writing the English Republic: Poetry, Rhetoric and Politics 1627–1660, New Stories for Old: Biblical Patterns in the Novel, Catholicism and Anti-Catholicism in Early Modern English Texts, Primogeniture and Entail in England: A Survey of Their History and Representation in Literature, the English Civil War Through the Restoration in Fiction: An Annotated Bibliography, Diana, Self-Interest, and British National Identity, Dryden and the Traces of Classical Rome, between the Ancients and the Moderns: Baroque Culture in Restoration England, Bacchus in Romantic England: Writers and Drink, 1780–1830, Misogynous Economies: The Business of Literature in Eighteenth-Century Britain, the House of Forgery in Eighteenth-Century Britain, the Clothes That Wear Us, An Oxford Companion to the Romantic Age: British Culture, 1776–1832, Domestic Space: Reading the Nineteenth-Century Interior, Victorians in Theory: From Derrida to Browning, the Age of Virtue: British Culture from the Restoration to Romanticism, Woeful Afflictions: Disability and Sentimentality in Victorian America, Women Writers of the First World War: An Annotated Bibliography, the Pub in Literature, British Industrial Fictions, the Insatiability of Human Wants: Economics and Aesthetics in Market SocietyRichardsonR. C., The Study of History: A Bibliographical Guide , 2nd ed., Manchester University Press, 2000, pp. xiv + 140, £40.00.ParkerChristopher, The English Idea of History from Coleridge to Collingwood , Ashgate Publishing, 2000, pp. vii + 244, £45.RichardsonR. C. (ed.), The Changing Face of English Local History , Ashgate, 2000, pp. viii + 218, £45.00.BarronW. R. J. (ed.), Arthur and the English: The Arthurian Legend in Medieval English Life and Literature , University of Wales Press, 1999, pp. 398, £35.00.ComensoliViviana and RussellAnne (eds), Enacting Gender on the English Renaissance Stage , University of Illinois Press, 1999, pp. 270, £18.95; SaundersEve Rachel, Gender and Literacy on Stage in Early Modern England , Cambridge University Press, 1999, pp. 260, £35.BerryPhilippa, Shakespeare's Feminine Endings , Routledge, 1999, pp. 197, £15.99 pb.; BellIlona, Elizabethan Women and the Poetry of Courtship , Cambridge University Press, 1998, pp. 262, £35.00.NorbrookDavid, Writing the English Republic: Poetry, Rhetoric and Politics 1627–1660 , Cambridge University Press, 1999, pp. xiii + 509, £40.FischHarold, New Stories for Old: Biblical Patterns in the Novel , Macmillan, 1998, pp. x + 236, £42.50; FischHarold, The Biblical Presence in Shakespeare, Milton and Blake , Clarendon Press, 1999, pp. xi + 330, £45.MarottiArthur F. (ed.), Catholicism and Anti-Catholicism in Early Modern English Texts , Macmillan, 1999, pp. xvii + 266, £47.50; ShellAlison, Catholicism, Controversy and the English Literary Imagination, 1558–1660 , Cambridge University Press, 1999, pp. xi + 309, £37.50.JamoussiZouheir, Primogeniture and Entail in England: A Survey of their History and Representation in Literature , Centre de Publication Universitaire, Tunis, 1999, pp. 293, 8 DT.MurphRoxane C., The English Civil War through the Restoration in Fiction: An Annotated Bibliography , Greenwood Press, Westport, CT., 2000, pp. viii + 349, £63.95.HammondPaul, Dryden and the Traces of Classical Rome , Clarendon Press, Oxford, 1999, pp. 305, £45.00.LevineJoseph M., Between the Ancients and the Moderns: Baroque Culture in Restoration England , Yale University Press, 1999, pp. xiv + 279, £27.50.TaylorAnya, Bacchus in Romantic England: Writers and Drink, 1780–1830 , Macmillan, 1999, pp. xi + 264, £47.50.MandellLaura, Misogynous Economies: The Business of Literature in Eighteenth-century Britain , University of Kentucky, 1999, pp. x + 228, $42.00.BainesPaul, The House of Forgery in Eighteenth-century Britain , Ashgate, 1999, pp. viii + 195, £47.50.MunnsJessica and RichardsPenny (eds), The Clothes that Wear Us , Newark, University of Delaware Press, 1999, pp. 362, £37.McCalmanIain (ed.), An Oxford Companion to the Romantic Age: British Culture, 1776–1832 , Oxford University Press, 1999, p. xii + 780, £85.BrydenInga and FloydJanet (eds), Domestic Space: Reading the Nineteenth-century Interior , Manchester University Press, 1999, pp. xii + 219, £40.00; KiddAlan and NichollsDavid (eds), Gender, Civic Culture and Consumerism: Middle-class Identity in Britain 1800–1940 , Manchester University Press, 1999, pp. xiv + 223, £46.00, pb. £14.99.SchadJohn Victorians in Theory: From Derrida to Browning , Manchester University Press, 1999, pp. x + 180, £40.MorseDavid, The Age of Virtue: British Culture from the Restoration to Romanticism , Macmillan, 2000, pp. viii + 330, £45.KlagesMary, Woeful Afflictions: Disability and Sentimentality in Victorian America , University of Pennsylvania Press, 1999, pp. 211, $36.50.OudittSharon, Women Writers of the First World War: An Annotated Bibliography , Routledge, 2000, pp. 230, £75; TyleeClaire with TurnerElaine and CardinalAgnes (eds), War Plays by Women: An International Anthology , Routledge, 2000, pp. 225, £16.99 pb.TaylorJohn A., Diana, Self-Interest, and British National Identity , Praeger, 2000, pp. 169, £44.95.EarnshawSteven, The Pub in Literature , Manchester University Press, 2000, pp. x + 294, £45 and £15.99 pb.KlausH. Gustav and KnightS. (eds), British Industrial Fictions , University of Wales Press, 2000, pp. viii + 212, £14.99 pb.; BalchJack S., Lamps at High Noon , University of Illinois Press, 2000, pp. xl + 404, $19.45 pb.; ConroyJack, A World to Win , University of Illinois Press, 2000, pp. xxxv + 348, $17.95 pb.GagnierRegenia, The Insatiability of Human Wants: Economics and Aesthetics in Market Society , University of Chicago Press, 2000, pp. 352, £10.50 pb. [O] . Paul Hyland, R. C. Richardson, Ivan Roots, 2001

机译：点评：历史的研究：一个书目指南，历史的英语理念从柯勒律治到科林伍德，英国当地历史，亚瑟和他的英语变脸：亚瑟王传说中中世纪英国生活和文学，在英国文艺复兴时期颁布性别舞台上，莎士比亚的女性结局，写英文共和国：诗歌，修辞学和政治学1627年至1660年，对旧的新故事：在小说中，天主教和反天主教在早期现代英语文本，长子继承权和继承权在英国圣经模式：综述文学中的历史和代表，通过对小说恢复的英语内战：一个注释的参考书目，戴安娜，自我利益和英国国家身份，古人与现代人之间的古典罗马的痕迹和古典罗马：巴洛克文化在恢复英格兰，浪漫英格兰的Bacchus：1780-1830，厌恶经济学的作家和饮料：十八世纪的文学业务ritain，伪造的房子在十八世纪的英国，穿着我们的衣服，牛津伴侣的浪漫时代：英国文化，1776 - 1832，国内空间：阅读十九世纪的内部，维多利亚人理论上：从德里达到布朗，美德的年龄：英国文化从恢复到浪漫主义，悲惨的痛苦：维多利亚州的残疾和感情，妇女作家第一次世界大战：一个注释的书目，文学中的酒吧，英国工业小说，人类的缘故想要：市场苏格里希第德森市场的经济和美学。 C.，历史的研究：一个书目指南，第二版，曼彻斯特大学出版社，2000，第十四+ 140，£40.00.ParkerChristopher，历史的英语从理念到柯勒律治科林伍德，Ashgate出版社，2000，页。 VII + 244，£45.Richardsonr。 C.（ed。），英语当地历史的变化面孔，ashgate，2000，pp。viii + 218，£45.00.00.00.Parronw。 RJ（编辑），亚瑟和他的英文：亚瑟王传说中中世纪英国生活和文学，威尔士出版社，1999年大学，第398，£35.00.ComensoliViviana和RussellAnne（EDS），英国文艺复兴舞台上颁布性别，伊利诺伊大学出版社，1999，第270页，18.95英镑; SaunderseVe Rachel，在早期现代英格兰舞台上的雷切尔，性别和识字，剑桥大学出版社，1999，PP。260，£35.BerringPhilippa，莎士比亚的女性化的遗址，Routledge，1999，PP。197，£15.99 PB。 Bellilona，伊丽莎白裔女性和甲师诗歌，剑桥大学出版社，1998，PP。262，£35.00.norbrookdavid，写英国共和国：诗歌，修辞和政治1627-1660，剑桥大学出版社，1999，PP。XIII + 509 ，£40.FischHarold，对于旧的新故事：在小说，Macmillan出版社，1998年，第圣经模式X + 236，£42.50; Fischharold，Shakespeare，Milton和Blake的圣经存在，1999年，PP。Xi + 330，£45.marottiarthur F.（Ed。），天主教和早期现代英语文本，Macmillan，1999，PP的天主教和反天主教。XVII + 266，£47.50; Shellalison，天主教，争议和英国文学想象，1558-1660，剑桥大学出版社，1999，PP。XI + 309，£37.50.Jamoussizouheir，Punigoghts和Envland在英国：他们在文学中的历史和代表调查，中心出版大学，突尼斯，1999，PP。293,8 DT.Murphorn Xane C.，英语内战通过虚构的恢复：一个注释书目，格林伍德出版社，韦斯特波特，CT，CT。，2000，PP。VIII + 349，£63.95 .HammondPaul，德莱顿和古典罗马，克拉伦登出版社，牛津，1999年的痕迹，第305，£45.00.LevineJoseph M.，古人和现代人之间：巴洛克文化恢复英格兰，耶鲁大学出版社，1999，页。 XIV + 279，£27.50.50.50.5.50.Tayloranya，浪漫英格兰的Bacchus：作家和饮料，1780-1830，Macmillan，1999，PP。Xi + 264，£47.50.Mandelllaura，罕有内容：十八世纪英国的文学业务，肯塔基州大学，1999，PP。X + 228，$ 42.00.Bainespaul，在十八世纪的英国伪造之家，阿什捷，1999年，PP。第八次+ 195，£47.50.50.50.50.Munnsjessica和Richardspenny（EDS），穿着我们，纽瓦克，特拉华大学出版社，1999，PP。362，£ 37.McCalmanIain（编辑），牛津伴侣对浪漫的年龄：英国文化，1776年至1832年，牛津大学出版社，1999，页。 XII + 780，£85.Brydeninga和Floydjanet（EDS），国内空间：阅读十九世纪内部，曼彻斯特大学出版社，1999，PP。XII + 219，£40.00; KiddAlan和NichollsDavid（EDS），性别，公民文化和消费：在英国，1800年至1940年中产阶层的身份，曼彻斯特大学出版社，1999年，第十四+ 223，£46.00，PB。 14.99英镑的理论上，从Derrida到Browning，曼彻斯特大学出版社，1999年，PP。X + 180，£40.Moreedavid，富于浪漫主义，2000，2000，PP。八+ 330，£45.Klesmary，悲惨的痛苦：宾夕法尼亚大学的维多利亚州美国的残疾和感情，1999年，第211次，第一次第一次世界大战的妇女作家：一名注册参考书目，rutledge，2000，pp。230，75英镑; TyleeClaire与Turnerelaine和Cardinalagnes（EDS），战争扮演妇女：国际选集，Routledge，2000，PP。225，£16.99 PB.Taylorjohn A.，戴安娜，自身利益和英国国家身份，Praeger，2000，PP 。169，£44.95.EARNShawsteven，文学中的酒吧，曼彻斯特大学出版社，2000，PP。X + 294，£45和15.99英镑PB.Klaush。古斯塔夫和骑士。（EDS），英国工业小说，威尔士大学出版社，2000，PP。VIII + 212，£14.99 PB。 Balchjack S.，伊利诺伊大学高中中午的灯，2000年，PP。XL + 404，$ 19.45 PB。康罗伊士队，伊利诺伊大学的世界胜利，2000年，PP。XXXV + 348，17.95磅PB.Gagnierregenia，人类想要的缘故：市场学会的经济学和美学，芝加哥大学出版社，2000，PP。352，£ 10.50 PB。
8. A Marketing Study on the Recruitment and Retention of Black-American and Women Cadets. Part II. Advertising and Communications. [R] . 1982

机译：关于黑人和女性立宪民主党招募和保留的营销研究。第二部分。广告与传播。

DeBeers' 'Fighting Diamonds': Recruiting American Consumers in World War II Advertising

摘要

著录项

相似文献

相关主题

期刊订阅