机译:广告创意,基于警告的吸引力和绿色倾向对环境广告的注意力的影响
Hohai Univ Sch Publ Adm Nanjing Peoples R China|Hohai Univ Business Sch Nanjing Peoples R China;
Hohai Univ Sch Publ Adm Nanjing Peoples R China|Hohai Univ Business Sch Nanjing Peoples R China;
Univ Cent Lancashire Sch Psychol Preston Lancs England;
Nanjing Normal Univ Special Educ Sch Educ Nanjing Peoples R China|Nanjing Normal Univ Special Educ Jiangsu Prov Key Lab Special Childrens Impairment Nanjing Peoples R China;
China Construct Bank Univ East China Campus Changzhou Peoples R China;
Nanjing Normal Univ Sch Psychol Nanjing Peoples R China;
Hohai Univ Sch Publ Adm Nanjing Peoples R China|Hohai Univ Business Sch Nanjing Peoples R China;
Attentional blink; Creative advertising; Advertising appeal; Pro-environmental behavior;
机译:广告中的绿色去市场化:比较产品和机构广告环境中的“绿色购买”和“少购买”呼吁
机译:具有QR码的基于拉动式印刷广告的有效性消费者参与和广告吸引力的作用
机译:绿色广告的效果:扩大自我利益上诉与环境效益上诉的差异
机译:“感谢您已经使用我们的绿色产品”:绿色类别级广告上诉的溢出效果Puchasing
机译:绿色印刷广告中上诉的使用和效力。
机译:标语广告对注意力和记忆力的影响:避免凝视的人脸可以提高广告效果
机译:广告创意,基于警告的吸引力和绿色倾向对环境广告的注意力的影响