Product-service systems in the electric car industry: critical success factors in marketing

摘要

In the electric car industry the service component assumes considerable importance and it is a relevant factor in purchasing decisions. Therefore, proper management of the "Product-Service System" (PSS) is essential. This article aims to 1) identify the main sub-systems of the PSS in the electric car industry and 2) identify the critical success factors (CSFs) in marketing. The review of the literature led to the definition of four sub-systems: vehicle, infrastructure, on-board electronics, and energy. Based on these PSS sub-systems, organisations belonging to each sub-system were selected, and five managers were interviewed. The data were analysed using a cognitive mapping technique.