Adoption of green electricity by German small and medium-sized enterprises (SMEs) - a qualitative analysis

摘要

The German government aims at generating 80 percent of the country's electricity from renewable sources by 2050. In the German liberalized electricity market, customers can support this target by purchasing green electricity (GE), i.e., electricity produced from renewable energy sources. Yet, the demand for GE has remained low among small and medium-sized enterprises (SMEs), which represent the country's biggest electricity customer group.