Stop competing yourself to death: strategic collaboration among rivals

摘要

Early in 2006, the business press eagerly reported a surprising story: General Motors and Toyota had begun exchanging information about the development of hydrogen fuel cells. News of the talks came just months after GM and DaimlerChrysler had announced plans to work together to design a hybrid power train for large cars and sport-utility vehicles. And it followed earlier agreements by Ford and Nissan to use Toyota's hybrid technology in their own engines. Five of the world's largest automakers, in other words, had begun collaborating on the technological underpinnings of next-generation vehicles.