A BRIC MNE's subsidiary in France: human resource management in adaptive mode

摘要

The objective of this paper was to improve our understanding of the human resource management challenges MNEs from developing markets face when operating in developed markets. We aimed to study the nature of these challenges with regard to the global-local dilemma, the choice of management approach and the liability of the country of origin. We used the Gamma case to illustrate the factors contributing to the smart management of a BRIC company operating in France.