Innovation strategy in the US: top executives offer their views

摘要

The USA is still the leading economy in the world as measured by the total GDP, but over the next 20 years, this is predicted to change, as the USA will yield to the economies of China and India. The one way to slow or reverse this regression will be through innovation. This is not a new discussion, but it has taken on new relevance as economic recovery in the USA has been slower than expected. Innovation is relevant and innovation is everywhere. Recently, the Wall Street Journal (Kwoh, 2012) reported that the word "innovation" had been used over 33,000 times (in 2011) in US quarterly and annual reports, was the subject title of nearly 300 books published in the last three months of 2011 and that almost one-third of US business schools used the word in their mission statement. So, there are a lot of things we already know about innovation - but simply put "are we getting it", or has innovation become a ubiquitous term?