Strategy beyond the business unit level: corporate parenting in focus

摘要

Since diversification is a preferred growth strategy for many firms (Nippa et al., 2011), simply diversifying, but having an unfocused corporate parenting approach is not enough to create a competitive advantage. Instead, building a core competence by embedding integrated capabilities within the corporate organization to use a focused corporate parenting approach will provide a valuable, rare and inimitable advantage for a diversified company.