机译:Millennials&Snapchat:通过其使用及其对购买动机的影响
Univ Ana G Mendez Sch Business & Entrepreneurship Campus Gurabo POB 3030 Gurabo PR 00778 USA;
Univ Ana G Mendez Sch Business & Entrepreneurship Campus Gurabo POB 3030 Gurabo PR 00778 USA;
Univ Ana G Mendez Sch Business & Entrepreneurship Campus Gurabo POB 3030 Gurabo PR 00778 USA;
Univ Ana G Mendez Sch Business & Entrepreneurship Campus Gurabo POB 3030 Gurabo PR 00778 USA;
Univ Ana G Mendez Sch Business & Entrepreneurship Campus Gurabo POB 3030 Gurabo PR 00778 USA;
Self-expression; Stable factors; Dynamic factors; Intensity of use; Sharing; Purchase motivation;