机译:在数据驱动的数字世界中营销:对营销的角色和范围的影响
Georgia State Univ Robinson Coll Business 35 Broad St Atlanta GA 30303 USA;
Univ Texas Dallas Naveen Jindal Sch Management 800 Campbell Rd Richardson TX 75080 USA;
Data-driven marketing; Digital technology; Future of marketing; Evolution of marketing role;