A configurational approach to entrepreneurial orientation and cooperation explaining product/service innovation in digital vs. non-digital startups

摘要

This study analyzes the interplay of conditions in the form of entrepreneurial orientation (EO) in startups and cooperation partnerships with other startups and established firms leading to product/service innovation. We apply a fuzzy-set qualitative comparative analysis (fsQCA) to identify previously unknown combinations that lead to product/service innovation in 690 digital and non-digital startups. Our study reveals that different combinations of EO dimensions and types of cooperation partners can explain product/service innovation in digital and non-digital contexts.