...
机译:主要零售购买渠道中的互惠及其对整体,离线和在线忠诚度的影响
Univ Trier Chair Mkt & Retailing Univ Ring 15 D-54296 Trier Germany;
Univ Trier Chair Mkt & Retailing Univ Ring 15 D-54296 Trier Germany;
Retailing; Reciprocity; Offline and online channel image; Conative loyalty; Prior experience;