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首页> 外文期刊>Journal of Business Research >Introduction to the special issue - Digital business models: A multi-disciplinary and multi-stakeholder perspective
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Introduction to the special issue - Digital business models: A multi-disciplinary and multi-stakeholder perspective

机译:特别问题简介 - 数字商业模式:多学科和多利益相关者的观点

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摘要

The advent and enormous growth of digital technologies, and associated data, force firms to respond to novel digital challenges and increasingly lead them to transform their existing business models. Importantly, given that digital transformation has a strong impact on multiple disciplines, such as logistics, marketing, and strategy, and involves multiple stakeholders, such as service providers, platforms, employees and end-users, it also requires researchers and businesses to adopt a multi-disciplinary, multi-stakeholder perspective, in which multiple research and business fields cooperate in order to create collaborative solutions. In this editorial to the special issue, we aim to bring together insights from multiple research fields to account for the multi-faceted nature of digital transformation. We discuss the relevance of this multi-disciplinary, multi-stakeholder perspective, propose an overarching research framework, and highlight future avenues of research.
机译:数字技术的出现和巨大增长,以及相关数据,武力公司应对新的数字挑战,越来越引领他们改变现有的商业模式。重要的是,鉴于数字转型对多个学科产生强烈影响,如物流,营销和战略,并涉及多个利益相关者,例如服务提供商,平台,员工和最终用户,它还要求研究人员和企业采用多学科,多利益相关者的角度,其中多个研究和商业领域合作,以创建协作解决方案。在这方面,他们旨在从多个研究领域带来洞察,以解释数字转型的多面条性质。我们讨论了这种多学科,多利益攸关方视角,提出了总体研究框架的相关性,并突出了研究的未来途径。

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