Guiding empirical generalization in research on access-based services

摘要

The empirical generalization of research on access-based services is central in ensuring the integrity of the domain's findings and for developing knowledge. Study 1 conducts a co-citation analysis, which includes 2340 publications and reveals that Lamberton and Rose's (2012) adjustment of Hennig-Thurau, Henning, and Sattler's (2007) utility model to commercial sharing contributes significantly to current knowledge about access-based services. Study 2 investigates whether Lamberton and Rose's (2012) findings are replicable and generalizable. Although commercial sharing is nowadays more common, this study (n = 384) replicates previous findings, but also identifies divergent results in the context of car sharing. This replication with extension study also confirms that the absolute personal usage has a moderating influence on the relationship between the perceived risk of product scarcity and the likelihood of choosing a commercial sharing program, as well as further drivers that explain consumers' willingness to share.