Is Time Money? Media Expenditures in Economic and Technological Turbulence

摘要

Recent years have seen changing and shifting technologies as well as an uncertain economic climate. This research focuses on how audiences have reacted to these shifts, using a number of different sources of data to test hypotheses related to spending time and money on media. We suggest that previous studies examining audience expenditures and diffusion of new technologies may have overlooked the stressful economic conditions surrounding diffusion of some of those technologies. We find an increase in entertainment technology purchases as well as time spent with new and traditional media during recession years, beyond that indicated by the longer term trends. While there is a general decrease in coviewing behavior in recent years, the recession years reversed the trend. Results are discussed in terms of the constancy hypothesis and our hypothesis that the media provide outlets for reducing stress during difficult economic times.