Editorial

摘要

Growing retail revenues - as readers will recognise - is among the most important strategic goals for many airports, and we are delighted to welcome Nuance's CEO Europe, Andrea Belardini, who shares his thinking on the travel retail industry. Key questions considered are what is the best partnership model between airport, retailer and supplier parties in travel retail and how can growth in the industry be supported? Andrea also discusses changes in consumer behaviour, the power of digital media and the increasing levels of complexity in travel retail, before going on to offer some interesting examples of initiatives to stimulate growth and customer satisfaction.