Airport image: An exploratory study of McCarran International Airport

摘要

This study examines the attributes of McCarran International Airport and the association between those attributes and the host city of Las Vegas. To achieve these purposes, the study collected and analyzed the online reviews of passengers regarding the airport. The findings showed that the airport is associated with a wide range of attributes, including visible functional, psychological, mixed, and affective attributes. Certain attributes (e.g., slot machines, cleanliness, and Wi-Fi) are also well-correlated with the name of the city of Las Vegas. Therefore, McCarran International Airport plays an active role in the creation of visitors' first and last impressions of its host city.