Marketing the 21st Century Library: The Time is Now

摘要

The contents of Debra Lucas-Alfieri's book Marketing the 21st Century Library: The Time is Now strongly emphasizes the critical need for librarians to market their skills and services in order to ensure that libraries and the practice of librarianship survive. The title strongly reflects the contents and messages that are thoughtfully and thoroughly expressed in this publication. This is a very concisely written publication that is packed with valuable information dearly and effectively expressed by the author. This book is primarily focused on marketing for academic libraries.