The sharper image faces an interesting problem. Its shopping experience is suited for browsing a catalog at home. Flipping through a catalog of high-tech gadgets nobody needs is a great during-commercial's activity. Unfortunately for The Sharper Image, people approach the Web in a much more task-focused way. They typically know the kind of thing they want to buy, if not the specific product. And the Web's technological constraints (namely download times) make "flipping through a catalog" an arduous task.
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