Effiziente Gestaltung der Distributionslogistik

摘要

In the course of the next few years, commercial enterprises can expect to face fundamental changes with regard to designing strategically important distribution logistics. This can only be achieved by preparing systemwide and internationally acceptable plans intended to assist a market oriented operative management. For this reason, the creation of strategic distribution plans will be a priority task for any company. The importance of the distribution factor increases in the same way that the company's products are for sale in a competitive market-place and their expedient distribution assumes a vitally decisive role. To be able to carry out all the necessary steps in the planning process, it is essential to revert back to the company's historical sales figures and also to take into account estimated future sale targets. Creating a data base for future planning purposes is linked to the application of suitable methodology in order to be able to address complex problem areas efficiently. This report is aimed at providing guidelines in respect of effectively devising future distribution logistics.%Der Wandel vom Verkäufer- zum Käufermarkt in der Vergangenheit zwang die Unternehmen, den Kunden in den Mittelpunkt des unternehmerischen Handelns zu setzen. In verstärktem Maß wird daher die Distributionslogistikgezielt als Wettbewerbsinstrument eingesetzt, um sich auf gesättigten Märkten durch geringere Kosten und besseren Lieterservice von der Konkurrenz abzuheben. Ziel ist hierbei, einen kundenorientierten Lieferservice bei minimalen Distributionskosten zu bieten.