机译:10年来中国国际零售商商业模式内的营销方向变化
Institute for Retail Studies Stirling Management School University of Stirling Stirling Scotland;
Universities of Edinburgh and Stirling Scotland University of Edinburgh Business School Edinburgh UK;
Department of Business Administration Lund University Lund Sweden;
Faculty of Business KristianstadUniversity Kristianstad Sweden;
IKEA; China; business model; market orientation; international retail;