An international new venture's commercialization of a medical technology innovation The role of institutional healthcare settings

Laurell Helene

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An international new venture's commercialization of a medical technology innovation The role of institutional healthcare settings

机译：一家国际新企业对医疗技术创新的商业化机构医疗机构的作用

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Purpose The purpose of this paper is to explore how different country-specific institutional healthcare settings affect an international new venture's (INV's) selling strategies and internationalization process when commercializing a medical technology innovation.

机译：目的本文的目的是探讨在医疗技术创新商业化时，不同国家/地区特定的机构医疗环境如何影响国际新企业（INV）的销售策略和国际化过程。

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来源
《International marketing review》 |2018年第1期|136-163|共28页
作者
Laurell Helene;
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作者单位

Halmstad Univ, Sch Business Engn & Sci, Halmstad, Sweden;

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原文格式 PDF
正文语种 eng
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关键词
Innovation; Internationalization;

机译：创新;国际化;

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An international new venture's commercialization of a medical technology innovation The role of institutional healthcare settings

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