机译:全球品牌如何纳入当地文化要素,以改善品牌评估:文化混合的视角
Jiangxi Univ Finance & Econ Sch Business Adm Nanchang Jiangxi Peoples R China;
Wuhan Univ Dept Mkt Econ & Management Sch Wuhan Hubei Peoples R China;
Global brands; Cultural intrusion; Cultural mixing; Interpretation strategy; Local cultural elements; Polyculturalist beliefs;