机译:关于国家品牌的二十年来研究:审查和未来的研究议程
Univ Hartford Dept Management & Mkt Hartford CT 06117 USA;
Univ Puerto Rico Grad Sch Business San Juan PR 00936 USA;
ITM SIA Business Sch Mumbai Maharashtra India;
Univ Texas Rio Grande Valley Edinburg TX USA;
Providence Univ Dept Business Adm Taichung Taiwan;
Country image; Nation branding; Literature review; Nation brand personality;