Managing virtual communities of practice to drive product innovation

摘要

The natural phenomenon of the gathering of individuals has always provided an opportunity for social and economic research. In particular, studies examining company organisation emphasise the role of communities of practice in the transference of knowledge, enhancement of skills and coordination of employees. Business and economic researchers are now paying more attention to the potential use of this knowledge generated from accumulations of minds, in terms of innovating company production. This literature review offers an overview of the impact of ICT on the formation and functioning of these communities, with a focus on virtual communities of practice (vCoP). The innovative potential of vCoP in terms of New Product Development is examined. Several conceptual ideas to rationalise the online environment and avenues for further research are proposed.