TECHNOLOGICAL INPUT DIFFERENTIATION IN RIDE-HAILING PLATFORM

摘要

Two scenarios of technological input differentiation in ride-hailing platform are studied from the perspective of information completeness. From model study, the relationship between equilibrium price, user scale, profit and inter-group network externality, entry cost, driver's commission rate, technological input differentiation is analyzed. A numerical study is put forward to illustrate the conclusions from model research. It can be concluded that the relationship between inter-group network externality, entry cost and equilibrium price also depending on technological input differentiation. In the case of numerical study, although the profit will be decreased firstly if technological input is taken, but ride-hailing platform's profit will show an increase trend with respect to higher technological input differentiation.