Destination product characteristics as useful predictors for repeat visiting and recommendation segmentation variables in tourism: a CHAID exhaustive analysis

摘要

The present paper constitutes a segmentation research with the use of the exhaustive chi-squared automatic interaction detection tree analysis approach which, through the characteristics of a tourist destination, aims at the illustration of the English and German tourist groups and more specifically, (i) those who are repeat visitors of several tourist destinations and (ii) those who express a willingness to urge other people to visit geographic tourist destinations that the former have already visited. The results of the research help the tourism managers to apprehend the characteristics of the destination products that best describe the visitors.