The inaugural EMAC Distinguished Marketing Scholar Award

摘要

In 2010, The European Marketing Academy inaugurated what is to be an annual award, the EMAC Distinguished Marketing Scholar Award. The award is designed to be the highest honor that a marketing educator who has had extensive connections with EMAC can receive. The two main criteria for the award are: (1) outstanding marketing scholarship as reflected in extensive and impactful research contributions, and (2) outstanding contributions to the European Marketing Academy. Other criteria of important but lesser weight are (3) teaching and mentoring, (4) general creativity/ innovativeness, and (5) service to the marketing community and the public at iarge.