Editorial

摘要

English is a rich - but sometimes limited language. For example, modelling - in our terms - involves the simulation of the real world in some way that enables us to experiment with changes to that world via the model, observe the changes in the model and from those changes interpolate to the changes that would occur in the real world situation. Yet the limitations of the language, where we re-use words in different ways, means we also use the term "modelling" for clothes horses (no insult intended) in the fashion world. On second thoughts, perhaps it is a valid and similar use. Those "models" are also an approximation of the real world and it is the job of journalists and buyers at catwalk shows to look at the models and interpolate buying behaviour in the "real world". Perhaps the language is more sophisticated than we thought.