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Green marketing and consumerism as social change in China: Analyzing the literature

机译:绿色营销与消费主义作为中国的社会变革:文献分析

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摘要

China has faced environmental concerns due to its increased economic growth. Corporations are under various pressures to address environmental issues and may be critical to social change in China. Competitive advantage from building green markets and green consumers can occur as social mores and norms evolve. Sustainable consumption can also be managed through green marketing and green consumerism efforts. This paper reviews the emergent research on green marketing and consumerism in China. A total 52 peer reviewed journal publications are identified and reviewed from a variety of journals ranging from technological to marketing based journals. A conceptual framework has been used to identify gaps and future research directions based on marketing strategy, industrial sector, international comparisons, and green consumerism, all of which play a role in society and its sustainability. This work is the first to analyze green marketing and consumerism in China. (C) 2016 Elsevier B.V. All rights reserved.
机译:中国由于经济增长而面临环境问题。公司面临着解决环境问题的各种压力,并且可能对中国的社会变革至关重要。随着社会习俗和规范的发展,建立绿色市场和绿色消费者的竞争优势会出现。可持续消费也可以通过绿色营销和绿色消费主义努力进行管理。本文回顾了中国绿色营销与消费主义的新兴研究。总共从52种同行审阅的期刊出版物中进行了识别和审阅,这些期刊涵盖了从技术到基于市场的期刊。已使用概念框架根据营销策略,工业部门,国际比较和绿色消费主义确定差距和未来研究方向,所有这些都在社会及其可持续性中发挥作用。这项工作是首次分析中国的绿色营销和消费主义。 (C)2016 Elsevier B.V.保留所有权利。

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