Specialization and commonalization in multi-branded manufacturing corporations Learnings from automotive industries

Karlsson Christer; Skold Martin

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Specialization and commonalization in multi-branded manufacturing corporations Learnings from automotive industries

机译：多品牌制造公司的专业化和通用化汽车行业的经验教训

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摘要

Purpose - The purpose of this paper is to identify areas and issues for management to consider in balancing specialization and commonalization in large manufacturing corporations with multiple brands from a strategic R&D and manufacturing point of view.

机译：目的-本文的目的是从战略研发和制造的角度，确定在平衡具有多个品牌的大型制造公司的专业化与通用化之间需要考虑的管理领域和问题。

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来源
《International journal of operations & production management》 |2018年第1期|67-89|共23页
作者
Karlsson Christer; Skold Martin;
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作者单位

Copenhagen Business Sch, Dept Operat Management, Frederiksberg, Denmark;

Stockholm Sch Econ, Ctr Innovat & Operat Management, Stockholm, Sweden;

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收录信息美国《科学引文索引》(SCI);
原文格式 PDF
正文语种 eng
中图分类
关键词
Specialization; Commonalization; Manufacturing corporations;

机译：专业化;通用化;制造公司;

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Specialization and commonalization in multi-branded manufacturing corporations Learnings from automotive industries

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